My final major project originated from research I discovered within my dissertation.
For my final major project I created a full business plan for the launch of a new homeware and furniture store located within Manchester. The unique quality of the store is the product range. Sourced from international brands the products sold are innovative in the design and the use of space. For this project I collaborated with graphic designers to create the LivingSmart logo and store mockups. The concept furniture store is called LivingSmart. Analysing key drivers the business plan was tailored to adapt to the current economy and consumer spending. Elements included were
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Another outcome for Final Major Project was to create a marketing plan and brand bible.
The aim of the marketing plan was to plan each marketing strategies and show examples of financial planning for each strategy, mockups were also created to show how the brand image will be used across marketing collateral and increase brand awareness. Branding Included:
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The final outcome for LivingSmart was a document showcases each of the products sold. As LivingSmart is both a stand alone store and online business the product range are showcased within the website mockups.
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