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From both primary and secondary research it was concluded that the homewares market in the UK is directly influenced by the economy and UK property ladder.
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The journey throughout the dissertation touches on the mediums that influence and effect consumer spending such as blogging and television shows. In the dissertation I analysed the wide range of high street fashion stores homeware collections. I then broke down each consumer group in an extensive consumer analysis.
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The dissertation concluded with predictions for future growth, including with expansion of technology within homeware stores and use of virtual technology. |
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